Image of Alex B. looking, I like to think, slightly smug

Hi. I'm Alex B.

As a seasoned UX designer & researcher, and a consultant for accessibility, I can help you to improve your digital product or products. My work is rarely opinion-powered, but always data-inspired. This way, you profit from marrying user needs with your business goals, resulting in something of value for both sides.

Link to section where you can Learn about what I do

Are you having these issues?

Mismatch between business & user needs

Are your business needs & processes jarring with typical user needs?
Where do your visitors stumble?

Your visitor bounce rate is too high

Do your visitors abandon their shopping cart, or leave your site without interacting with any other pages?

Customer conversions simply too low

Can customers complete their tasks?
And can they find the content they're interested in?

Here's how I can help.

Marry business needs and user needs

Talking to both sides identifies business processes and use cases, which defines and formalizes user journeys (and/or make recommendations for improvement to existing journeys) .

Define user needs & their pain points

Identify user needs, pain points, along with feedback throughout the project by implementing appropriate research methods (user tests, interviews, etc.).

Design & validate possible solutions

Championing a user-centric solution, I'll define the right interaction model, and evaluate its success via usabilty tests.
Communicating ideas, concepts & design solutions to various stakeholders, and align with UI Designers and Developers.

Three detailed case studies.

eCommerce

Get Your Guide - tourism

Tourists with the best intentions and holiday perspectives

Reduction of elements on all screens and a massive reduction of info density
Specific focus on mobile screen users
Clear labelling to increase transparency
Inaccessible filtering utilized by system to create automated lists

eHealth

Helios - health care

Having more patience with in-house patients

A web-based "clickbot", because all patients and their relatives have a smartphone
Simple questions providing simple answers
Hi-fidelity mobile prototype validated with patients in a clinic
Creation of decision tree covering most question & answer scenarios

Community

SAP - enterprise software

Reworking text-heavy, user-generated content

Improvement of filtering to drill down into huge amounts of content
Daily changing showcase of content at top of search results
Use of colour to differentiate different types of content
A clearer text hierarchy and a consistency in templates

Get in touch.

eMail

beck (at) beck-button (dot) de

Call

+49 - (O) 163 - 162 - 16 - O9

Carrier Pigeon

Alexander Beck
Rosenheimer Str. 28
10781 Berlin
Germany